Vibe coding: ideas over code

We live in an era where writing code has become dramatically easier. Frameworks, components, AI-assisted coding and templates allow teams to assemble functional applications in far less time than before. As engineering becomes more efficient, the differentiator shifts away from the mechanical act of coding and toward the ideas and the product experience.

Code as commodity

Boilerplate and patterns are ubiquitous — you can stand up a working product with a handful of packages and modest engineering effort. That means the competitive moat must come from something less replaceable: the clarity of the problem you're solving, the product intuition, and the design choices that make your app feel right.

Ideas become executable

The good news is that better tooling makes ideas more achievable. When code is cheaper to produce, teams can iterate faster on different concepts. A clear product vision, rapid experimentation and strong feedback loops let you test ideas and find the one that resonates.

Vibe matters

"Vibe" is shorthand for the subtle product signals — speed, clarity, surprising small delights — that communicate competence and care. These are often design and UX decisions more than engineering breakthroughs, but they determine how users feel about your product.

What to focus on

• Prioritise strong product intuition over perfect architecture early on.
• Use tooling to iterate quickly and fail fast on ideas that don't stick.
• Invest in polish and experience — small details compound.

In short: code is getting easier; making ideas sing is still the craft. Think of engineering as the machine that executes great ideas — but make the idea great first.